Problem statement: How might we help IT decision makers understand the value of cloud-native endpoint management with Microsoft Intune?
Response: This video, featured on the product page for Microsoft Intune, is part of a series of videos I developed to explain key concepts without jargon. This strategy also included a companion set of instructional videos to support adoption after the sale.

Problem statement: How might we introduce a new and complex technology to business decision makers?
Response: I developed a series of 6 (bronze Telly award-winning) explainer videos making a business case for keeping software up-to-date. I also developed the messaging and positioning framework (MPF) for the product, developed the launch strategy and product web site.

Problem statement: How might we help IT professionals – the ones who do the actual work- understand the value of Microsoft Intune in their day-to-day?
Response: This video, as part of a series of videos I developed to explain key concepts without jargon.

Problem statement: How might we help Chief Information Security Officers understand the value of cloud-based endpoint management with Microsoft Intune in a security context?
Response: This video, as part of a series of videos I developed to explain key concepts without jargon.

Problem statement: How might we let macOS admins know that Intune has the features they need?
Response: This video, as part of a series of videos I developed to explain key concepts without jargon.

Problem statement: How might a small insurance company stand out in a commoditized market against more well-known competitors?

Response: Create a campaign of engagement with brand values that can create community relationships, not just transactions. 
Agents, customers, and students were invited to take and share the ‘Acceptance pledge’, which upholds values of acceptance for self and others, maintaining that #EveryoneIsSomeone.

Problem Statement: How might we explain a common industry term that our audience may not understand, (without the money to hire an agency)?
Response: I created an animation at my desk.

Problem Statement: How might we improve our recruiting pipeline (without the money to hire an agency)?
Response: I created an animation to accompany our PPC campaign.